Competitive threat, caught early
Four reps flagged the same competitor pushing import belt pricing in the Southeast, spotted across three weeks of field notes before it cost deals in two territories.
Sales Intelligence for the Aftermarket
There is gold in your data. We will help you find it.
In relationship-driven industries, real intelligence lives in customer conversations, not dashboards. We capture what your frontline is hearing, before the follow-up gets lost and the account goes cold.
Attach up to 50 call transcripts or 100 sales notes. We’ll find the signals and send them back. Free.
Built with the aftermarket
The companies that know this industry are already at the table.
Trusted by top automotive brands
Designed for members of
MEMA Innovation Award Winner 2025MEMA Startup Challenge Winner 2024
What we do
A trommel separates the dirt from the gold. That’s what we do.
Your customer conversations are full of intelligence, pricing signals, competitive threats, follow-up opportunities, and the relationship moments that determine whether an account stays or goes.
Most of it disappears. Into notebooks. Into CRM fields filled out hours later from memory. Or nowhere at all.
Tromml finds what’s already there. We separate the signal from the noise and put it in front of the people who can act on it, before the opportunity is gone and the relationship goes cold.
Why teams switch
What your CRM doesn’t know, and can’t.
Your CRM tracks transactions. It knows what sold, when, and to whom.
What it doesn’t know is what Frank at Northside NAPA said when your rep walked in Tuesday morning. Which competitor just started pushing import belts in your best territory. Which account has been asking harder questions about pricing for three visits running. What your rep promised to follow up on and hasn’t.
That intelligence lives in conversations, and conversations don’t fit in a CRM field.
We hear the same thing from sales managers across the industry: “I don’t know what’s happening in those visits until something blows up or I hear it from the customer.” And when they dig in, the signals were there months ago. The follow-up never happened. The relationship went cold before anyone noticed.
That’s not a rep problem. That’s a systems problem.
What we find
What’s already in your customer conversations, once you can hear them.
Not predictions. What your frontline is actually hearing, structured and put in front of the people who can act.
Follow-up, recovered in time
A rep committed to getting back to a jobber on Q3 pricing within 48 hours. Three weeks later, nothing. Minecart flagged it. Manager caught it. Relationship saved.
Market signal, from the field
Three installers in separate territories asked about timing chain warranty coverage in the same month. Minecart aggregated the pattern. Product team flagged before it became a customer service issue.
Institutional knowledge, kept
A rep with seven years on their territory gave notice. Their account notes, follow-up history, and relationship context stayed in the system. New rep walked in prepared from day one.
This is what was already in those businesses. We found it.
Who we serve
Built for the people who keep the aftermarket moving.
Whether you’re running a field sales team, managing a territory, representing multiple lines, or connecting a member network, the signal problem is the same. We built Tromml for all of you.
Distributors & Jobbers
Your reps are in front of installers and jobbers every day. Minecart makes sure what they're learning actually reaches you.
Manufacturers
Your field team and rep agencies generate more market intelligence than any survey could. We help you capture it.
Rep Agencies
You cover multiple lines and your value is knowing the market better than anyone. Minecart captures that knowledge before it disappears.
Program Groups
Your member network is generating field intelligence every day. Tromml gives you visibility into what's actually happening at the account level.
The foundation
Meet Minecart.
Never lose what your frontline knows again.
Your CRM tracks the transaction. Minecart captures the conversation. Every visit, every customer insight, every follow-up that matters, logged in seconds, structured by AI, surfaced to the people who can act on it.
Not another tool to fill out. The layer your CRM was never built for.
- Voice-first, one-tap capture, works offline
- AI extracts follow-ups and flags account risk automatically
- Account briefs generated before every visit
- Manager dashboard surfaces weekly signals, not raw notes
- Connects to your existing CRM, ERP, and data stack
Gold Standard Program
Minecart is where it starts. Gold Standard is what it looks like when the whole organization runs on it.
Twelve months. Capture, signal, AI workspace, and training, running across your entire team.
The chains are already building this infrastructure to simulate what you’ve spent years earning in the field. Gold Standard is how you stay ahead of them.
Why we built it
AI built to deepen relationships. Not replace them.
The aftermarket runs on people. The rep who remembers what the customer mentioned three visits ago. The distributor who follows up before being asked. The manager who knows which accounts go quiet before they call to complain.
Most AI companies want to automate that away.
We think that’s exactly wrong. We built Tromml to make every rep more prepared, every follow-up more consistent, and every customer relationship harder to compete with.
Not by replacing what makes this industry great. By finally giving it the infrastructure it deserves.
From the field
“I didn’t realize how much was slipping until I could see it in one place. The signals were there, we just weren’t hearing them.”
How it works
Capture. Refine. Act.
Minecart captures what happens with your customers. AI Refinery turns it into signal. Headframe puts that signal in front of the people who act on it.
Minecart
In the field
The mobile app reps use to log every visit, voice note, and conversation.
0:24
“Walked the floor with Frank, wants pricing on the new endcap before Q3.”
Northland DistributionFollow-up due
AI Refinery
The engine
Connects raw activity with your existing data and refines it into structured signal.
Signal graphAlways on
CRM activity
Field notes
ERP records
Email threads
AI
Account signal
Risk flags
Next-best action
Headframe
For managers
The dashboard where managers see what's happening and what to act on.
Priority accountsToday
Northland Distribution
Follow-up due
Cascade Auto
Competitor risk
Bayline Parts
Renewal window
Minecart
In the field
The mobile app reps use to log every visit, voice note, and conversation.
0:24
“Walked the floor with Frank, wants pricing on the new endcap before Q3.”
Northland DistributionFollow-up due
AI Refinery
The engine
Connects raw activity with your existing data and refines it into structured signal.
Signal graphAlways on
CRM activity
Field notes
ERP records
Email threads
AI
Account signal
Risk flags
Next-best action
Headframe
For managers
The dashboard where managers see what's happening and what to act on.
Priority accountsToday
Northland Distribution
Follow-up due
Cascade Auto
Competitor risk
Bayline Parts
Renewal window
Real-time capture
Activity logs the moment it happens, phone, browser, or offline.
AI that understands context
Refines messy activity into accounts, products, and intent.
Actionable insights
Routes the right call to the right person, not another inbox.
One last thing
See what’s already in your customer conversations.
Attach up to 50 call transcripts or 100 sales notes, any format, any mess. We’ll find the signals, the missed follow-ups, and the opportunities in your existing data and send them back. Free.
No call required. No commitment. Just proof.
What your frontline knows, finally visible.