Distributors & Jobbers
Your reps are in front of installers and jobbers every day. Minecart makes sure what they're learning actually reaches you.
Solutions · Minecart
Stop tracking sales activity. Start driving it.
Your tracker can prove a rep made fifteen stops today. It can’t tell you what they talked about, or what should happen next. Minecart captures the conversation with one button, and turns it into the next move for every rep, every manager, every account.
What changes
What happens when you stop tracking and start driving.
Nobody gets blindsided, from the rep to the owner.
Account risk shows up in Minecart in the first week, not the last one. A jobber unhappy about pricing, a competitor pushing into a territory, an account gone quiet. Everyone from the rep to the person who owns the P&L sees it while there's still time to act, instead of finding out after the account is already gone.
Every follow-up actually happens.
The follow-up your rep promised gets kept, because Minecart flags it instead of leaving it in their head. In one trial, that surfaced 135 follow-ups that would have otherwise slipped. Each one is how a transaction becomes a relationship.
Your reps walk into every visit prepared.
Your rep walks into the account knowing what was said last time, what was promised, and what to raise today. It comes from an account brief built on real conversation history, ready before they park the truck. That is the visit that makes a customer feel like they matter.
Your institutional knowledge stays.
When a seven-year rep leaves, what they know about their accounts stays in the system instead of walking out the door. The next rep picks up the territory already knowing what the last one knew.
Where it fits
A system of action, not another system of record.
Your CRM stores what happened. Minecart drives what happens next.
A CRM asks your rep to log the visit after the fact, from memory. An activity tracker proves the stop happened. Neither tells you what was actually said, and proof of motion is not intelligence.
Minecart does. One button, thirty seconds of talking, and the conversation becomes a follow-up, an account brief, a signal your manager needs this week.
It connects to your CRM. It does not replace it. It is the system of action sitting on top: the conversation that happened before the order, and the follow-up that decides whether there is another one.
What gets surfaced
The signals that tell you where to drive next.
Competitive intelligence
You see which competitors are getting mentioned, on which products, in which territories, aggregated across the whole team. A pattern you can act on, not one rep’s hunch.
Follow-up risk
You catch the commitments that have not been kept. Customers still waiting on pricing, samples, or a product answer, surfaced before they give up and call someone else.
Account risk
You spot accounts going quiet and pricing left unresolved while you can still fix it, well before any of it reaches your sales numbers.
Market feedback
You hear what installers, jobbers, and counter staff actually say about your products, your pricing, and your competitors. From real conversations, not a survey.
Relationship intelligence
Your rep gets what was discussed last visit, what was promised, and what the customer mentioned in passing, ready before the next conversation.
Coverage gaps
You see which accounts have slipped past their call cadence and where attention needs to go this week, without asking anyone for a status update.
Who we serve
Built for the people who keep the aftermarket moving.
Whether you’re running a field sales team, managing a territory, representing multiple lines, or connecting a member network, the signal problem is the same. We built Tromml for all of you.
Manufacturers
Your field team and rep agencies generate more market intelligence than any survey could. We help you capture it.
Rep Agencies
You cover multiple lines and your value is knowing the market better than anyone. Minecart captures that knowledge before it disappears.
Program Groups
Your member network is generating field intelligence every day. Tromml gives you visibility into what's actually happening at the account level.
For the sales manager
What this means if you manage a sales team.
A team of five to ten reps means thousands of customer interactions a month, across calls, counters, and field visits. No manager can read all of that, so most of what your team learns, you never see. Minecart changes what you see, and when you see it.
The few conversations that need you, a missed follow-up, a cooling account, a competitor making a push, surface every week before they cost you a relationship. You coach from what actually happened, not anecdotes. And when the judgment is yours, which accounts deserve more time, which are coasting on habit, Minecart turns it into where reps actually go.
That is the difference between tracking activity and driving it: nobody pulls into a parking lot wondering what to talk about, because every visit starts with an objective you set.
- Know which accounts need attention before they go quiet
- See which reps need help, and why, in seconds
- Coach from real activity, not anecdotes
- See where your team's time should be going, not just where it went
For the rep
What this means for the people actually having the conversations.
Your reps get paid to build relationships, not fill out CRM fields from memory or lie awake wondering if they followed up on Tuesday’s conversation.
Minecart handles it. One button. Talk. Done.
Ten seconds instead of ten minutes means reps say more: voice notes run about 6.5x longer than a typed call report, and reps complete roughly 20% more visits once the paperwork is gone.
Next visit, they walk in knowing what was said and what to bring up, not from memory, but because the system remembered for them. That is the visit that makes a customer feel like they matter.
And it all starts with one button: the follow-up that gets kept, the brief that gets sharper, the account that never goes quiet. Tracking a day versus driving a business.
- No more starting visits from a blank screen
- Follow-ups captured automatically. Nothing slips
- Account briefs ready before every conversation
- One app, not another tracker to update
How it works
Simple enough that your team actually uses it.
One-tap capture
Voice first, works offline. No account to select, no fields to fill. Your rep talks for a minute after a visit, a call, or a counter conversation, and Minecart takes it from there. That is the only step the rep ever does.
The work gets done for you
The note gets structured, the follow-ups get pulled out, the account gets matched, and the signals get flagged. Your rep does none of it, and what they learned becomes intelligence the whole company keeps.
Signals surface to managers
The few things that actually need action this week land in front of your managers, organized and prioritized. The five conversations out of 500 that need someone now, instead of all 500.
Reps walk in prepared
Before the next visit, your rep gets an account brief built from real conversation history and sales data. The context to walk in knowing the customer, so the customer feels known.
Then the loop compounds.
Every note makes the next brief sharper. Sharper briefs make better conversations, and better conversations surface more signal. A year in, you are not just running visits better. You hold an asset no competitor can copy: what your customers actually said, organized and working for you.
And the whole flywheel asks exactly one thing of your team: press the button and talk.
Built with the aftermarket
The companies that know this industry are already at the table.
Trusted by top automotive brands
Designed for members of
MEMA Innovation Award Winner 2025MEMA Startup Challenge Winner 2024
See it for yourself
See what driving it looks like, in your own conversations.
Send us up to 50 call transcripts or 100 sales notes, in any format. We’ll show you the signals your team is already generating, and the next moves they point to. Free.