Industries · Aftermarket
Built by people who already live this world.
Tromml was built for the aftermarket. We’ve managed the field teams, sat in the QBRs, and watched insight go missing between the warehouse and the rep on the road. We built the system we wished we’d had.
Trusted across the aftermarket
Why the aftermarket is hard
Generic AI tools weren’t built for this industry. We were.
The aftermarket has a shape no horizontal sales tool understands. Four of those shapes show up every week:
You sell three steps from the customer.
Manufacturer to warehouse distributor to jobber to shop. By the time product moves through that chain, the people who made the pricing call and the merchandising call have no line of sight to who actually used it. The data exists somewhere in the channel. It just never reaches the rep on the route.
The rep’s real job lives on the shelf.
Endcap resets. Planogram compliance. Sample drops. Competitor product showing up where yours used to be. Half of what makes a rep valuable is what they observe and arrange in the physical store, and no CRM was built to capture any of it.
Your data is six weeks late.
Product sits on a shelf. Sells through eventually. By the time sell-through data reaches the team, the quarter is half over and the moment to act on it has passed. The aftermarket runs on rear-view data, and most teams know it.
Your team has CRM scar tissue.
Every aftermarket field org has been pitched a CRM, a portal, or a dashboard that promised to fix this and made it worse. Reps stopped trusting the tool. Managers stopped trusting the data. Anything new gets the same skeptical reception. Fairly.
What we believe
Your team is already using AI. The risk is you don’t control it.
Reps are pasting customer notes into ChatGPT. Managers are running spreadsheets through Copilot. The question isn’t whether AI is in your business. It’s whether the AI in your business knows your accounts, your pricing, and your data, or somebody else’s.
What changes
Capture. Refine. Act. On your data, in your language.
Minecart for Sales
Reps stop typing reports.
Voice, text, or tap from the parking lot. Every visit, every competitor sighting, every pricing conversation, captured the moment it happens.
AI Refinery
Notes become signal.
Field activity, your CRM, your ERP, your channel data, refined into one picture of every account. Follow-ups surfaced. Risk flagged. Coverage gaps named.
Headframe
Managers lead with what’s real.
What’s actually happening in territory, not what got typed into a CRM at 9pm Friday. Coaching becomes specific. Decisions stop waiting for the next report.
Where you’ll find us
Shoulder to shoulder with the people shaping this industry.
You’ll find us speaking at SEMA, MEMA, HDAW, and Auto Care. You’ll find us in conversations with buying groups, distributors, and suppliers about what AI in the aftermarket should actually look like.
MEMA named us their Startup Challenge winner in 2024. We treat that as a starting line, not a finish.
See it on your accounts. Not a demo deck.
We’ll walk you through Minecart, AI Refinery, and Headframe using your data and your questions, in your language.